This powerful program takes a Problem Solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. The candidates will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels. Case study examples will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the program. Highlights of the program include:
By the end of this course, delegates will be able to:
Customer Service Professionals, Managers, Public Relations Officers, Practitioners & Personnel, Quality Management Personnel, Customer Analysts, HR Professionals who have communications roles, Customer Service Representatives & Professionals, Team Leaders & Supervisors, Administrators, HR & Training Professionals, Accounts Personnel, Sales & Marketing Professionals, Marketing Managers or Directors, Sales Managers or Directors, Sales Trainers, Salespeople, Communication Specialists, Brand Managers, Frontline & Reception Staff, Customer Service Representatives (CSR), Personnel responsible for building and sustaining their company’s reputation for customer service excellence, anyone who provides services, products or information to internal, or external customers
Public Relations in Business
Effective PR Campaigns
Setting Campaign Objectives & Identifying Stakeholders
A Problem-Solving Approach to Campaigns
Choosing the Right Media: Mass Media
Choosing the Right Media: Other Campaign Media
Planning & Costing Campaigns
Budgets & Evaluation
Channels, Delivery & Evaluation
Putting It All Together: Effective Delivery in Your Organization
BTS attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.
Communications and PR are at the heart of business performance. Modern methods, tools and channels have greatly increased its power. This lively and challenging program is focused on developing skills ...
PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global.
A well-designed public relations program can supercharge your organization's image, reputation and success. Learn how to use PR tactics, strategies and approaches to give you a clear-cut advantage in ...
This course presents principles and practices for individuals who plan and organize events, meetings, conferences, or conventions. By gaining a clear understanding of the event planning process, devel ...
Providing services with a high quality that are satisfying the requirements
Appling the specifications and legalizations to ensure the quality of service.
Best utilization of resources for continually improving the business activities.
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