Public Relations: Strategies for success
Course Description
A well-designed public relations program can supercharge your organization's image, reputation and success. Learn how to use PR tactics, strategies and approaches to give you a clear-cut advantage in today's cut-throat business world.
The Training Course Will Highlight ?

What you will cover:

  • How PR can support planning in your company
  • How to write for PR assignments
  • How to find your best opportunities in newspapers, magazines, radio, television, cable or video releases
  • How to deal with the media
  • How to use public relations as a "company crisis solver"
  • How to measure success of your PR efforts
  • How to target prospects and adapt your message
Training Objective

By the end of this course, delegates will be able to:

  • Reposition your organization in the marketplace
  • Develop a positive link between the public relations and marketing departments
  • See exactly what editors want to say and how to say it to maximize media "pickups"
  • Build a network of valuable media contacts
  • Generate surefire results from releases, fact sheets, articles, speeches
  • Gain management support and budgeting

Target Audience

  • Top management of an organisation who need to understand the importance of good PR and an effective, customised PR strategy
  • Investors who need to understand and assess a firm’s credibility, brand presence and future before making any investment decision
  • Marketing and sales managers who devise PR strategies for an organisation to increase brand presence and communicate effectively with the intended audience
  • Human resources professionals and internal communities responsible for conducting corporate and social responsibility activities and initiatives to increase brand visibility and presence
  • Content writers and strategists who prepare content for press releases to ensure that it is easily understood by the intended audience
  • Members of PR agencies who support organisations in their PR plans and strategies
  • Any other professional who may want to pursue a career in PR or who may want to know more about PR and PR strategies

Training Methods

Daily Agenda

Learning Objectives

  • Reposition Your Organization in the Marketplace
  • Develop a Positive Link between the Public Relations and Marketing Departments
  • See Exactly What Editors Want to Say and How to Say It to Maximize Media "Pickups"
  • Build a Network of Valuable Media Contacts
  • Generate Surefire Results from Releases, Fact Sheets, Articles, Speeches
  • Gain Management Support and Budgeting

Public Relations-What It Is and How It Impacts the Bottom Line

  • Public Relations' Role in Business
  • Definition
  • Public Relations as Interpreter
  • Public Relations as Preconditioner
  • Difference between Public Relations and Advertising
  • The Diverse Publics of Public Relations
  • Public Relations as a Powerful Marketing Tool
  • The Broad Scope of Public Relations Activities
  • Personal Characteristics of a Public Relations Professional

Effective Writing Skills

  • Fundamentals of Public Relations Writing
  • Keys to Readability
  • News Writing-The Inverted Pyramid
  • Purposes of a News Release
  • News Release Format
  • News Release Style
  • News Release Content
  • Why Editors Don't Use Some News Releases
  • Fact Sheet and Backgrounder
  • Feature Story
  • Case History
  • Roundup Article
  • Byliner
  • Op-Ed Article
  • Biography
  • Speechwriting
  • Broadcast Writing
  • Letter to the Editor
  • Overcoming Writer’s Block

Working Effectively with the Media

  • Building Good Relations with the Media
  • The Avenues of Publicity: Newspapers, Magazines, Radio, and TV
  • The Pitch Letter
  • The News Kit
  • The News Conference
  • The Print Interview
  • The Broadcast Interview

Dealing with Other Pertinent Publics

  • Employee Relations
  • Government Relations
  • Community Relations
  • Consumer Relations

Financial and Investor Relations

Accreditation

BTS attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.

Quick Enquiry

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Course Rounds : (5 -Days)


Code Date Venue Fees Register
CC139-01 27-04-2025 Jeddah USD 5450
CC139-02 29-06-2025 Amman USD 5450
CC139-03 24-08-2025 Dubai USD 5450
CC139-04 16-11-2025 Dubai USD 4950
Prices doesn't include VAT

UpComing Date


Details
  • Start date 27-04-2025
  • End date 01-05-2025

Venue
  • Country Saudi Arabia
  • Venue Jeddah

Quality Policy

 Providing services with a high quality that are satisfying the requirements
 Appling the specifications and legalizations to ensure the quality of service.
 Best utilization of resources for continually improving the business activities.

Technical Team

BTS keen to selects highly technical instructors based on professional field experience

Strengths and capabilities

Since BTS was established, it considered a training partner for world class oil & gas institution

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info@btsconsultant.com

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