In this program you will learn how to:
The program is a thorough and up-to-date introduction to the professional practice of public relations and communications in the 21st century organization. The value and nature of PR disciplines are established and linked to bottom-line performance. The tools and techniques to deliver business effectiveness in these disciplines are systematically covered, practiced and illustrated with a wide range of recent case-studies. The program includes personal action planning to ensure that the learning can be successfully transferred to your own work.
By the end of this course, delegates will be able to:
The program uses a rich mixture of practical exercises, case-studies, questionnaires, syndicate and group work and video/DVD examples. Participants will be asked to reflect on and to discuss their own professional issues and experience.
DAY 1 - The 21st Century Communicator
DAY 2 - From theory to successful practice
DAY 3 - The Medium is the Message
DAY 4 - e=Management x Communication
DAY 5 - Putting it all together
Summary and Conclusion
BTS attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.
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PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global.
Sustained public relations campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost ...
A well-designed public relations program can supercharge your organization's image, reputation and success. Learn how to use PR tactics, strategies and approaches to give you a clear-cut advantage in ...
Providing services with a high quality that are satisfying the requirements
Appling the specifications and legalizations to ensure the quality of service.
Best utilization of resources for continually improving the business activities.
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