Personal Impact
This course aims to provide students with a background in research methods, issues related to conducting marketing research, data analysis, and methods of evaluation related to marketing. Knowledge of these topics will enable students to both implement and evaluate marketing research during their professional careers. It is assumed that students enrolled in this course have a basic understanding of marketing terminology and concepts.
Organizational Impact
Business market research is the process of collecting data to determine whether a particular product/service will satisfy the needs of your customers. With effective market research, your company can gain invaluable information about your competitors, economic shifts, demographics, the current market trends and the spending traits of your customers.
The emphasis in this course is on marketing research as an aid to management decision-making. Accordingly, it primarily is intended for prospective users of research results, rather than for specialists in research. However, the latter group, if intending to continue on to Advanced Marketing Research (MKTG 302), will benefit through a better understanding of the needs of clients and the range of possible applications
By the end of this course, delegates will be able to:
This course is designed for professionals in any business or functional area that require a top-level understanding of marketing in order to make informed strategic business decisions for their companies. This includes people involved in making decisions about products and services, pricing, promotion and placement; those who need to interact with the marketing function and its managers; or those working in small organizations or business units without a formal marketing team. Entrepreneurs and executives who need strategic marketing knowledge to inform product planning and positioning will also benefit from this course.
This interactive Training will be highly interactive, with opportunities to advance your opinions and ideas and will include;
BTS attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.
Code | Date | Venue | Fees | Register |
---|---|---|---|---|
CC131-05 | 01-12-2024 | Manama | USD 5450 | |
CC131-01 | 17-02-2025 | Geneva | USD 6950 | |
CC131-02 | 04-05-2025 | Amman | USD 5450 | |
CC131-03 | 14-09-2025 | Dubai | USD 5450 | |
CC131-04 | 16-11-2025 | Dubai | USD 5450 |
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Best utilization of resources for continually improving the business activities.
BTS keen to selects highly technical instructors based on professional field experience
Since BTS was established, it considered a training partner for world class oil & gas institution
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