Course Details
Your Growth, Our Mission
Course Description
This course focuses on the more technical components of marketing research analysis and reporting. The course covers a number of aspects of quantitative market research such as advanced questionnaire design skills, online research methods and more advanced statistical analysis of marketing research data (including many multivariate methods). Attendees gain practical experience with the entire marketing research process through applied assignments.
The Training Course Will Highlight ?
The emphasis in this course is on thoroughly understanding marketing research techniques and the compilation of a marketing research project. Accordingly, it primarily is intended for individuals interested in specializing in marketing research. Students taking this paper will benefit through a better understanding of the needs of clients and the range of possible applications of marketing research.
Training Objective
The emphasis in this course is on thoroughly understanding marketing research techniques and the compilation of a marketing research project. Accordingly, it primarily is intended for individuals interested in specializing in marketing research. Students taking this paper will benefit through a better understanding of the needs of clients and the range of possible applications of marketing research.
Target Audience
- Marketing and sales managers, supervisors, and employees.
- Marketing trainers.
- Employees from public sectors, managing or carrying out in-house research projects
Training Methods
Daily Agenda
- Introduction to Advanced Marketing Research. Qualitative and quantitative research methods. Sampling methods.
- Assignment briefing. Questionnaire design, reliability and validity. Online survey methods.
- Data preparation, and basic data analysis (chi-square/t-tests) and data presentation (graphing).
- Identifying relationships between continuous marketing variables (regression and correlation).
- Analysis of Variance (ANOVA) and Analysis of Covariance (ANCOVA).
- Term Test
- Market segmentation (cluster analysis).
- Reducing the collected data into manageable information (factor analysis).
- Assignment 2 working session.
- Presenting research information, course review and exam preparation.
- Student research presentations.
- Market Research Day.
Accreditation
BTS attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.
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