Advanced Marketing Research
Course Description
This course focuses on the more technical components of marketing research analysis and reporting. The course covers a number of aspects of quantitative market research such as advanced questionnaire design skills, online research methods and more advanced statistical analysis of marketing research data (including many multivariate methods). Attendees gain practical experience with the entire marketing research process through applied assignments.
The Training Course Will Highlight ?

The emphasis in this course is on thoroughly understanding marketing research techniques and the compilation of a marketing research project. Accordingly, it primarily is intended for individuals interested in specializing in marketing research. Students taking this paper will benefit through a better understanding of the needs of clients and the range of possible applications of marketing research.

Training Objective

  • Integrate the components of marketing research into the marketing research process;
  • Undertake individual stages of the marketing research process in a scientific manner;
  • Have an in-depth understanding of the principles of survey design and online survey methods;
  • Understand the flow and components of a data analysis strategy;
  • Understand the assumptions and techniques of multivariate research methods;
  • Analyze and interpret the results from various multivariate techniques.

Target Audience

Training Methods

Daily Agenda
  • Introduction to Advanced Marketing Research. Qualitative and quantitative research methods. Sampling methods.
  • Assignment briefing. Questionnaire design, reliability and validity. Online survey methods.
  • Data preparation, and basic data analysis (chi-square/t-tests) and data presentation (graphing).
  • Identifying relationships between continuous marketing variables (regression and correlation).
  • Analysis of Variance (ANOVA) and Analysis of Covariance (ANCOVA).
  • Term Test
  • Market segmentation (cluster analysis).
  • Reducing the collected data into manageable information (factor analysis).
  • Assignment 2 working session.
  • Presenting research information, course review and exam preparation.
  • Student research presentations.
  • Market Research Day.

BTS attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.

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Course Rounds : (5 -Days)

Code Date Venue Fees Register
CC103-08 17-07-2022 Dubai USD 4950
CC103-09 25-09-2022 London USD 5950
CC103-010 27-11-2022 Dubai USD 4950
Prices doesn't include VAT

UpComing Date

  • Start date 17-07-2022
  • End date 21-07-2022

  • Country UAE
  • Venue Dubai

Quality Policy

 Providing services with a high quality that are satisfying the requirements
 Appling the specifications and legalizations to ensure the quality of service.
 Best utilization of resources for continually improving the business activities.

Technical Team

BTS keen to selects highly technical instructors based on professional field experience

Strengths and capabilities

Since BTS was established, it considered a training partner for world class oil & gas institution

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