The emphasis in this course is on thoroughly understanding marketing research techniques and the compilation of a marketing research project. Accordingly, it primarily is intended for individuals interested in specializing in marketing research. Students taking this paper will benefit through a better understanding of the needs of clients and the range of possible applications of marketing research.
BTS attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.
The fundamental concepts and stages of marketing research provided within an overall structural framework, including: how to integrate stages, carry out research in a scientific manner, read and analy ...
Today’s rapidly advancing technologies are transforming the business landscape in a way that requires a shift in thinking with respect to the traditional sales and marketing paradigm. It's your corpor ...
The Strategic Marketing Management course focus is on appraising go-to-market programs and designing integrated, strategic marketing plans. customer-centric and competitively dominant marketing strate ...
Becoming customer centric is one of the most important aims of any organization. It refers to the orientation of a company to the needs and behaviors of its customers, rather than internal drivers suc ...
Providing services with a high quality that are satisfying the requirements
Appling the specifications and legalizations to ensure the quality of service.
Best utilization of resources for continually improving the business activities.
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