Course Details
Your Growth, Our Mission
Course Description
The Strategic Marketing Management course focus is on appraising go-to-market programs and designing integrated, strategic marketing plans. customer-centric and competitively dominant marketing strategies are vital to business success. and provides participants with tools for developing an effective marketing strategy by examining how firms can profitably create and sustain customer value
The Training Course Will Highlight ?
Training Objective
By the end of this course, delegates will be able to:
- To plan, implement strategic marketing
- To promote, protect and manage the organization’s brand, products and services
- To apply the appropriate approach and techniques of strategic marketing
- To fully utilize the rapidly changing media environment
- To obtain the highest return on investment (ROI)
Target Audience
- Directors and managers
- Brand makers
- Executives
- Advisors to directors and top managers
- Those who would like to develop and enhance their strategic marketing skills
Training Methods
This interactive Training will be highly interactive, with opportunities to advance your opinions and ideas and will include;
- Lectures
- Workshop & Work Presentation
- Case Studies and Practical Exercise
- Videos and General Discussions
Daily Agenda
DAY 1:
- What is Strategic Marketing (SM)?
- Objectives and key elements of SM
- Benefits of Strategic Marketing
- Importance, benefits and challenges of SM to your organization
- Marketing positioning, market analysis and competitor evaluation
DAY 2:
- Conducting consumer and market research
- Advantages and disadvantages of some research methodologies
- Identify, analyses, segment markets according to common factors
- Create powerful, targeted and appropriate messages
- Maximize the mix of communication methods
- Behavioral economics theories in marketing
DAY 3:
The Human Factor
- Conscious Awareness Flowchart
- Behavioral Styles and Profiles
The Corporation
- Corporate World as a Microcosm
- Elements of Corporate Strategic Management
The Sector
- Sectorial Approach to Strategy
- Competition and Competitive Strategies
The Country
- Social Responsibility and Ethics
- National Interests and Priorities
The Region
- International Relations and Developments
- Foreign Expansion
The World
- Global Strategies through Alliances and Polarizations
- Conflict and Crisis Management with Constructive Negotiations
DAY 4:
- 5P's (People, Product, Price, Place, Promotion) of Domestic Marketing
- Domestic Environment and SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
- Local vs. Foreign Competition
- Branding vs. Non-branding
- Strategic Domestic Marketing Mix and Management
- Crisis Management in Strategic Domestic Marketing
DAY 5:
- 7P's (5P's + Politics + Procedures) of Foreign Marketing
- Foreign Environment and SWOT Analysis
- Local vs. Foreign Competition
- Branding vs. Non-branding
- Strategic Foreign Marketing Mix and Management
- Crisis Management in Strategic Foreign Marketing
Accreditation
BTS attendance certificate will be issued to all attendees completing minimum of 80% of the total course duration.
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