Advanced PR Management for Professionals
Course Description
In a time of increasingly rapid change any organization must continually appraise the changing needs of its stakeholders, the shifting priorities in its environment and the tactics that it uses to influence key stakeholders. This highly interactive and fun program examines today’s communications environment looking afresh at how we establish and defend our reputation, help deliver business goals and influence government, critics and consumers. The program is a thorough and up-to-date introduction to the professional practice of public relations and communications in the 21stcentury organization. The value and nature of PR disciplines are established and linked to bottom-line performance. The tools and techniques to deliver business effectiveness in these disciplines are systematically covered, practiced and illustrated with a wide range of recent case-studies. The program includes personal action planning to ensure that the learning can be successfully transferred to your own work There has been no time in history when people have had more opportunities to experience, research and communicate about the organizations with which they deal. The internet has revolutionized the way that we communicate and the dynamics of the marketplace: Customer and staff expectations have heightened.
The Training Course Will Highlight ?
  • The range of PR disciplines and how they can benefit you
  • The tools and techniques of effective PR practice in 21st Century
  • Your planning and writing skills for a range of media
  • Mastery of PR campaigns and projects.
Training Objective

By the end of this course, delegates will be able to:

  • Examine the role of communications/PR in the 21stcentury organization
  • Explore the range of communications techniques and tools available
  • Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
  • Learn how to write a clear PR/communications brief
  • Plan communications activity to meet client need
  • Learn how to develop an electronic PR/communications center
  • Develop crisis media management techniques
  • Develop media interview techniques
  • Develop personal communications effectiveness

Target Audience

Customer Service Professionals, Managers, Public Relations Officers, Practitioners & Personnel, Quality Management Personnel, Customer Analysts, HR Professionals who have communications roles, Customer Service Representatives & Professionals, Team Leaders & Supervisors, Administrators, HR & Training Professionals,  Accounts Personnel, Sales & Marketing Professionals, Marketing Managers or Directors, Sales Managers or Directors, Sales Trainers, Salespeople, Communication Specialists, Brand Managers, Frontline & Reception Staff, Customer Service Representatives (CSR), Personnel responsible for building and sustaining their company’s reputation for customer service excellence, anyone who provides services, products or information to internal or external customers

Training Methods

Daily Agenda

The Complete PR & Communications Professional

  • Introduction and welcome
  • Goal setting for the program
  • The role of communications and PR in the organization
  • What does top management want?
  • Assessing your PR environment
  • The range of media and channels
  • Personal goal-setting for the program

A Problem Solving Approach

  • Communications models: implications for practice
  • Psychological themes and construction in practice
  • A problem-solving approach to PR
  • Taking and interpreting communication briefs
  • The art of influence and persuasion
  • Listening and emotional intelligence
  • Organizational transparency and communications

Getting Your Message Heard

  • Choosing channels – matching media to tasks and stakeholders
  • Planning brilliant campaigns
  • Project management
  • Risk management
  • Time management
  • Delivering business results
  • Campaign evaluation

Keep it Social

  • The changed world of relationships in the age of social media networks
  • Improving the power of communications in the organization
  • Measuring communications effectiveness
  • Using measurement to improve performance
  • Crisis communication
  • Reputational management
  • E-reputational management

Summing Up

  • Planning your career and personal development
  • Impacting positively on your managers
  • Managing up and increasing your personal visibility
  • Networking and effectiveness
  • Team working and your personal effectiveness
  • Time management and work planning

BTS attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.

Quick Enquiry

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Course Rounds : (5 -Days)

Code Date Venue Fees Register
CC104-01 03-03-2024 Dubai USD 5450
CC104-02 23-06-2024 Dammam USD 5450
CC104-03 18-08-2024 Manama USD 5450
CC104-04 10-11-2024 Dubai USD 5450
Prices doesn't include VAT

UpComing Date

  • Start date 03-03-2024
  • End date 07-03-2024

  • Country UAE
  • Venue Dubai

Quality Policy

 Providing services with a high quality that are satisfying the requirements
 Appling the specifications and legalizations to ensure the quality of service.
 Best utilization of resources for continually improving the business activities.

Technical Team

BTS keen to selects highly technical instructors based on professional field experience

Strengths and capabilities

Since BTS was established, it considered a training partner for world class oil & gas institution

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