Course Details

Your Growth, Our Mission

Implementing & Managing a Customer Complaints System
Course Description
The primary purpose of any business is to create and keep customers. Customer acquisition and retention evolve far beyond service – in fact, customer “service” has reached commodity status. You can get “service” just about anywhere you go. So how do you stand out from the crowd? The people working in a customer service department must have the correct state of mind and the motivation to achieve a satisfactory outcome for the customer as a minimum result.

This seminar will equip participants with the skills knowledge and attitude to become a world-class provider of customer service which will exceed the expectations and delight their customers every time they experience service from them. It will also provide participants with the motivation not only to put the new methods into practice but to sustain them and thrive on the delight from their customers.

This seminar will equip participants with the skills knowledge and attitude to become a world-class provider of customer service which will exceed the expectations and delight their customers every time they experience service from them. It will also provide participants with the motivation not only to put the new methods into practice but to sustain them and thrive on the delight from their customers.

This seminar is designed for customer service professionals, agents, whether on the phone or face to face, who are new to the role or who would like to develop their skills further. This seminar will also benefit customer service professionals or team leaders who are looking to refresh their own skills or enhance those of their team members.

This interactive Training will be highly interactive, with opportunities to advance your opinions and ideas and will include;

  • Lectures
  • Workshop & Work Presentation
  • Case Studies and Practical Exercise
  • Videos and General Discussions

DAY 1:

The benefits of excellent customer service

  • Customer Service Principles, Evolution and Purpose
  • The benefits of excellent customer service
  • Customer psychology: what are your customers expectations?
  • Serving the internal customer
  • World-class service – a modeling exercise
  • Creating ‘magical’ experiences for your customers
  • What do the customers see

DAY 2:

Enhancing your interpersonal skills

  • People like people like themselves – how to be liked by the customer
  • Four customer personality types
  • Listeners are said to be the best communicators – how to perfect your listening skills
  • Questions, questions, questions – if you don’t ask, you won’t find out
  • What am I saying when I am not speaking – how to read body language signals
  • The do and don’ts of communicating effectively
  • How well does your organisation/department communicate the customer service message to your colleagues

DAY 3:

How to turn difficult situations into opportunities

  • Why do customers complain?
  • Why should we encourage complaints?
  • The Customer Loyalty Chain
  • Customer behavioural types and how to deal with them
  • Understanding and managing emotions
  • Creative thinking to go that ‘extra mile’

DAY 4:

Measuring and monitoring individual customer service

  • Encouraging feedback from customers
  • Encouraging feedback from colleagues
  • Measuring your customer service
  • Observation and monitoring
  • Coaching and mentoring
  • Empowerment and Customer Service

DAY 5:

Getting the right customer service attitude

  • Saying ‘no’ professionally
  • Avoid taking things personally
  • Customer service values and guiding principles, vision and mission
  • Practical case studies: the 5 things customer-first organisations always do
  • Measuring performance
  • Action planning and job tools included

BTS attendance certificate will be issued to all attendees completing minimum of 80% of the total course duration.

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Course Rounds

5 Days
Code Date Venue Fees Action
CC125-01
2026-04-19
Casablanca
USD 5950
Register
CC125-02
2026-07-13
Geneva
USD 6950
Register
CC125-03
2026-10-25
Dubai
USD 5450
Register
CC125-04
2026-12-20
Dubai
USD 5450
Register

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Your Growth, Our Mission

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