Course Details

Your Growth, Our Mission

Applied Business Etiquette & Protocol Standards
Course Description
First impressions are often made within seven seconds of a meeting and are difficult if not impossible to change. This course helps you leave a great first impression. The course addresses how to deal with others in a business setting, taking into account differences in culture and region. Since business is often conducted over lunch or dinner, dining skills can also impact someone’s opinion of you as a potential business partner.

This course will give you tips on how to apply proper manners and business etiquette in many different settings. Many diplomatic incidents occur due to the personnel's lack of understanding of various protocol standards. In this course we introduce the international rules of protocol that need to be implemented during formal occasions and visits.

This course will give you tips on how to apply proper manners and business etiquette in many different settings. Many diplomatic incidents occur due to the personnel's lack of understanding of various protocol standards. In this course we introduce the international rules of protocol that need to be implemented during formal occasions and visits.

Executives, Managers, Team Leaders, PR Managers, PR Assistants, PR Executives, PR Researchers, Marketing Assistants, Marketing Executives, Customer Relationship Management (CRM), Supervisors, Product Managers, Marketing Managers, Marketing Assistants, Marketing Executives, Business Unit Managers, Sales Managers, Customer Care Managers and Supervisors, Directors of Public Relations, Directors of Marketing, Senior Public Relations Managers, Company Directors, General Managers, Senior Managers, Engineers, Foremen, Analysts, marketing staff at any level in the organization, market research, loyalty scheme managers, Those in PR in public sector, private sector and not-for-profit organizations, Those in PR at the national, regional and community level, those working for international, global or supranational organizations, those who are keen on improving performance by taking their customers to higher levels of satisfaction, as well as customer service managers and supervisors interested in advanced customer service tools

Office Protocol

  • Office etiquette
  • Understanding business etiquette
  • Maintaining a professional appearance
  • Cubicle and office etiquette
  • Practicing cubicle etiquette
  • Practicing office etiquette
  • Office relationships
  • Developing positive relationships with co-workers
  • Avoiding rumors and gossip
  • Developing relationships with superiors and staff

Definitions of Etiquette and Protocol

  • The importance of etiquette in business
  • The importance of protocol in business
  • Applying the right behavior in different situations
  • Creating the right image for your organization
  • Image building and image management

Guest Relations

  • Gaining guests’ respect
  • Understanding human relations
  • Proper greetings and introductions
  • Professional hand-shaking
  • Giving business cards in a proper way
  • People’s names

The Ideal Host

  • Key qualities of the ideal host
  • Dealing with different types of guests
  • Handling difficult personalities
  • Dealing with guests’ complaints
  • Handling guests’ complaints in a timely manner
  • Perception and business relations

Managing Events and Behaviour

  • The business meal
  • Table manners at business lunches and business dinners
  • Setting of the room and table
  • Mistakes to avoid at business events
  • Meeting guests at airports

Proper Communication Etiquette

  • Phone etiquette
  • Meeting etiquette
  • Email etiquette

Handling the Media

  • Dealing with questions
  • Handling confidential information
  • Effective public relations

BTS attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.

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Course Rounds

5 Days
Code Date Venue Fees Action
CC106-02
2026-06-14
Dubai
USD 5450
Register
CC106-03
2026-08-02
Dubai
USD 5450
Register
CC106-04
2026-11-16
Amsterdam
USD 6950
Register

Prices don't include VAT

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Your Growth, Our Mission

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