This program is ideal for professionals in PR, communications, or marketing who are looking to enhance their technical capabilities and leadership skills. It is particularly valuable for those responsible for integrating new technologies into their PR strategies and seeking to adopt a proactive, forward-thinking approach to their work.

The program combines theoretical learning, hands-on application, and coaching techniques. Participants will:
• Learn about key technologies and trends shaping modern PR.
• Engage in peer coaching sessions to reflect on their learning and build growth-oriented action plans.
• Participate in practical exercises, such as case studies, role-playing scenarios, and group discussions to apply their learning in real-world contexts.

   By the end of the program, participants will have a robust understanding of how to leverage modern technologies to drive successful PR campaigns while fostering their own leadership and adaptability

• Definition and significance of public relations. 
• Evolution from traditional to digital PR. 

• Overview of AI, social media, content management systems (CMS), and customer relationship management (CRM) tools. 

• Current trends and future outlook for PR technology. 

• How can the evolution of PR impact my current role? What strengths do I have to adapt to these trends? 
• Peer coaching for integration 

• Overview of major platforms (Facebook, Twitter, Instagram, LinkedIn). 
• Understanding audience demographics and engagement strategies. 

• Key elements of a successful campaign. 
• Best practices for content creation, scheduling, and analytics 

• Importance of video content in PR. 
• Techniques for engaging audiences through live streaming. 

• What limits my current social media strategy? How can I develop a more impactful online presence for my brand? 
• Peer coaching for refining strategies

• Importance of data in measuring PR effectiveness. 
• Key metrics for evaluating success (reach, engagement, sentiment). 

• Introduction to analytics tools (Google Analytics, social media insights). 
• Using data visualization tools to present PR data effectively 

• Utilizing CRM systems to track interactions and improve relationship management 

• What data-related challenges have held me back in the past? How can I embrace a learning mindset toward data tools? 
• Peer coaching for moving forward 

• Strategies for effective crisis management in the digital landscape. 
• Role of technology in monitoring crises (social media monitoring tools). 

• Implementing chatbots for crisis communication and customer support. 
• Best practices for automated messaging to maintain engagement during crises.

• Review successful crisis responses by brands. 

• Emotional triggers and practice empathy-based responses during crisis communication. 
• Peer coaching for emotional resilience 

• The impact of augmented reality (AR) and virtual reality (VR) on PR. 
• Using mobile apps to enhance audience interaction and engagement. 

• Discuss the ethical implications of using advanced technologies in PR. 

• Strategies for integrating new technologies into participants' PR practices 

SMART Steps: Action Planning and Peer Coaching for Technology Integration 

• Using the GROW model and creating SMART goals for integrating new technologies and overcoming potential barriers.
• Peer coaching for action planning 

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