By the end of this program, participants will be able to:
• Understand the role and impact of modern technologies like AI, social media, data analytics, and content management systems (CMS) in public relations.
1. Apply advanced PR tools and techniques to develop more effective communication strategies.
2. Analyze PR campaigns using data-driven insights and metrics to measure performance and optimize outcomes.
3. Develop leadership and emotional intelligence skills to manage PR crises effectively in the digital age.
4. Create action plans for integrating emerging technologies, such as AR/VR, into their PR practices.
5. Foster a growth mindset and self-leadership, enabling continuous adaptation to future trends in PR technology.
This program is ideal for professionals in PR, communications, or marketing who are looking to enhance their technical capabilities and leadership skills. It is particularly valuable for those responsible for integrating new technologies into their PR strategies and seeking to adopt a proactive, forward-thinking approach to their work.
The program combines theoretical learning, hands-on application, and coaching techniques. Participants will:
• Learn about key technologies and trends shaping modern PR.
• Engage in peer coaching sessions to reflect on their learning and build growth-oriented action plans.
• Participate in practical exercises, such as case studies, role-playing scenarios, and group discussions to apply their learning in real-world contexts.
By the end of the program, participants will have a robust understanding of how to leverage modern technologies to drive successful PR campaigns while fostering their own leadership and adaptability
SMART Steps: Action Planning and Peer Coaching for Technology Integration
Code | Date | Venue | Fees | Register |
---|---|---|---|---|
CC153-01 | 13-04-2025 | Dubai | USD 5450 | |
CC153-02 | 14-07-2025 | Istanbul | USD 5950 | |
CC153-03 | 12-10-2025 | Dubai | USD 5450 |
Providing services with a high quality that are satisfying the requirements
Appling the specifications and legalizations to ensure the quality of service.
Best utilization of resources for continually improving the business activities.
BTS keen to selects highly technical instructors based on professional field experience
Since BTS was established, it considered a training partner for world class oil & gas institution
1st floor, Incubator Buildingو Masdar City, Abu Dhabi, UAE
Sun to Fri 09:00 AM to 06:00 PM
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