Effective Brand Management
Course Description
All those involved in decisions and actions impacting the health of the brand. It is of direct interest to marketing, product and brand managers and supervisors. The concepts introduced are also of key importance to those managers who chart the overall strategic and operational policies of the company.
The Training Course Will Highlight ?
Training Objective

By the end of this course, delegates will be able to:

  • Ensure their organization, product or service succeed through careful attention to brand imperatives.
  • Craft a powerful brand positioning statement that reflects the brand promise and the expectations of their most valued customers.
  • Build a fully aligned, brand-focused operation.
  • Measure brand equity, track it and maximize it.
  • Avoid the dangers and pitfalls of ignoring the laws of branding.

Target Audience

Training Methods

Daily Agenda

Definitions and Concepts

  • Everything can be Branded
  • Branding: From Business to Consumer to Business to Business
  • General Brand Concepts
  • The Power of Brands
  • Branding as the New Marketing

The Brand and the Customer

  • A Matter of Perception
  • Identifying Brand Associations
  • Types of Associations
  • Using Brand Associations to Create Value
  • Understanding Brand Personality
  • Crafting the Positioning Statement
  • The Brand Promise
  • The 7 Ps of Branding

Brand Equity and Brand Value

  • Definitions of Brand Equity
  • Brand Equity Models
  • Measuring Brand Value
  • An Element of Subjectivity

Building Brand Portfolios

  • Branding Philosophies:
    • The Branded House
    • Sub-brands
    • Endorsed Brands
    • The House of Brands
  • Brand Growth Strategies

·        Flanker/Fighting Brands

·        Line Extensions

·        Brand Extensions

·        Successful Brand Extensions

An Overriding Principle

  • Simplicity and the Laws of Branding

The Challenges of Branding

  • Cash: The Branding Doom Loop
  • Consistency: Living-up to the Brand Promise
  • Clutter: Breaking through the Bombardment

Designing Brand Identity

  • Brand Touch-Points
  • Branding Ideals
  • Branding Elements
  • Name, Logo and More

BTS attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.

Quick Enquiry

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Course Rounds : (5 -Days)

Code Date Venue Fees Register
CC120-08 05-06-2022 Manama USD 4950
CC120-09 25-09-2022 Dubai USD 4950
CC120-010 25-12-2022 Dubai USD 4950
Prices doesn't include VAT

UpComing Date

  • Start date 05-06-2022
  • End date 09-06-2022

  • Country Bahrain
  • Venue Manama

Quality Policy

 Providing services with a high quality that are satisfying the requirements
 Appling the specifications and legalizations to ensure the quality of service.
 Best utilization of resources for continually improving the business activities.

Technical Team

BTS keen to selects highly technical instructors based on professional field experience

Strengths and capabilities

Since BTS was established, it considered a training partner for world class oil & gas institution

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