By the end of this course, delegates will be able to:

• Ensure their organization, product or service succeed through careful attention to brand imperatives.
• Craft a powerful brand positioning statement that reflects the brand promise and the expectations of their most valued customers.
• Build a fully aligned, brand-focused operation.
• Measure brand equity, track it and maximize it.
• Avoid the dangers and pitfalls of ignoring the laws of branding.

This course is targeted at managers and marketing personnel who wish to learn how to interpret the potential effects of various brand strategies and tactics and assess the value of any type of brand. This course is also ideal for marketing professionals who would like to strengthen, develop and enhance their strategic marketing skills and obtain the highest Return On Investment (ROI) from managing their organization’s brand.

An Overriding Principle

• Simplicity and the Laws of Branding

The Challenges of Branding

• Cash: The Branding Doom Loop
• Consistency: Living-up to the Brand Promise
• Clutter: Breaking through the Bombardment

Designing Brand Identity

• Brand Touch-Points
• Branding Ideals
• Branding Elements
• Name, Logo and More

BTS attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.