Course Details
Your Growth, Our Mission
Course Description
All those involved in decisions and actions impacting the health of the brand. It is of direct interest to marketing, product and brand managers and supervisors. The concepts introduced are also of key importance to those managers who chart the overall strategic and operational policies of the company.
The Training Course Will Highlight ?
Training Objective
Target Audience
This course is targeted at managers and marketing personnel who wish to learn how to interpret the potential effects of various brand strategies and tactics and assess the value of any type of brand. This course is also ideal for marketing professionals who would like to strengthen, develop and enhance their strategic marketing skills and obtain the highest Return On Investment (ROI) from managing their organization’s brand.
Training Methods
Daily Agenda
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Definitions and Concepts
The Brand and the Customer
Brand Equity and Brand Value
Building Brand Portfolios
· Flanker/Fighting Brands · Line Extensions · Brand Extensions · Successful Brand Extensions |
An Overriding Principle
- Simplicity and the Laws of Branding
The Challenges of Branding
- Cash: The Branding Doom Loop
- Consistency: Living-up to the Brand Promise
- Clutter: Breaking through the Bombardment
Designing Brand Identity
- Brand Touch-Points
- Branding Ideals
- Branding Elements
- Name, Logo and More
Accreditation
BTS attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.
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Your Growth, Our Mission
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