Course Details

Your Growth, Our Mission

Certified Strategy and Business Planning Professional and Practitioner
Course Description

This course will help improve long-term organizational performance through the use of strategic planning tools. Participants will explore the framework that provides the foundation of a successful business strategy, focusing on the main components of a strategy and practicing the development of an efficient strategic plan. By acknowledging the factors and implications involved in designing a strategy, participants can develop and execute smarter and quicker strategic decisions.

Clear strategic thinking should form the support of every business decision. The course will also provide insights on the fundamental principles and methods for communicating strategy across the organization.

KEY SKILLS TARGETTED

  •         Conduct external and internal analysis of the business environment
  •          Develop a strategy plan
  •          Articulate the strategy plan in key tools, such as strategy maps, corporate scorecard, portfolio of initiatives
  •          Communicate the organization’s strategy effectively
  •         Use strategy cascading tools

  • Practitioner expertise (advanced skills) recognized
  • Develop a comprehensive professional portfolio that can be shared with potential employers or client organizations
  • Obtain feedback on developing processes and tools for a specific organizational context from the portfolio assessor
  • Achieve a unique and premium certification diploma
  • Apply structured approaches to define organizational direction, purpose, and strategic intent.
  • Analyze internal capabilities and external environments to inform strategic decisions.
  • Formulate coherent and competitive strategies based on evidence and scenarios.
  • Translate strategy into actionable frameworks, initiatives, and aligned priorities.
  • Integrate and communicate strategy effectively across organizational levels for execution.

1.1 Key concepts

·         Strategy planning defined

·         Assumptions behind strategy planning

·         The process of strategy planning-an overview

1.2 Corporate identity

·         Impact;

·         Mission

·         Corporate values

·         Corporate capabilities

2.1 Strategy Planning Preparation

·         Project plan

·         Strategy communication plan

2.2 Organizational Identity & Competitive Direction

·         Corporate identity formulation

·         Competitive strategy choice

BTS Attendance Certificate upon completing 80% of the course

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Course Rounds

5 Days
Code Date Venue Fees Action
MAN287-01
2026-10-12
Istanbul
USD 5950
Register
MAN287-02
2026-12-20
Dubai
USD 5450
Register

Prices don't include VAT

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Your Growth, Our Mission

Contact Us

Contact us to meet all your inquiries and needs, as our professional team is pleased to provide immediate support and advice to ensure you achieve your goals and facilitate your experience with us in the best possible way.

UAE
1st floor, Incubator Building, Masdar City, Abu Dhabi, UAE
Office
00971-2-6446633
Mobile
00971-50-5419377
E-mail
info@btsconsultant.com
Working Hours
Sun to Fri 09:00 AM to 06:00 PM