• Examine the role of Communications & government relations in the 21st Century Organization
• Explore the range of communications techniques and tools available
• Develop increased skill and competency in
• Editing and writing for print and the web
• Managing press relations
• Running successful events
• Managing government relations
• Managing community relations and social reporting
• Looking after VIPs; entertainment, etiquette and gifts
• Internal communications and employee relations
• Stakeholder relations
• Writing a clear government relations & Communications brief
• Planning communications activity to meet client need
• Developing the electronic government relations & Communications Centre
• Developing crisis media management techniques
• Developing media interview techniques
• Developing personal effectiveness

Government relations and Communications practitioners who want to update their skills. Newcomers to government relations & Communications who want a thorough and state-of-the-art foundation. HR professionals who have communications roles, Managers who want to add high-level communications skills to their personal portfolios.

DAY 1

The 21st Century Communicator

• Introduction and welcome
• Goal setting for the program
• The role of Communications government relations in the organization
• The range of media and channels
• A problem-solving approach to government relations
• Personal goal-setting for the program

DAY 2

From theory to successful practice

• Communications models: implications for practice
• Psychological themes and construction in practice
• The art of influence and persuasion
• Ethics and communications
• Organizational transparency and communications
• Taking and interpreting communication briefs

DAY 3

The Medium is the Message

• Managing stakeholder relations
• Managing government relations
• Choosing channels – matching media to tasks and stakeholders
• Writing and editing a newsletter, newspaper or magazine
• Writing for the web
• Organizing events and exhibitions

DAY 4

e=Management x Communication

• Improving the power of communications in the organization
• Measuring communications effectiveness
• Using measurement to improve performance
• Crisis communication
• Reputation management

DAY 5

Putting it all together

• Planning your career and personal development
• Impacting positively on your managers
• Managing up and increasing your personal visibility
• Networking and effectiveness
• Team working and your personal effectiveness
• Time management and work planning.
• Summary and Conclusion

BTS attendance certificate will be issued to all attendees completing minimum of 80% of the total course duration.