By the end of this course, delegates will be able to:

• Discover design thinking and the types of problems it helps solve
• Develop an empathetic mindset – understanding the problem from the user’s perspective
• Generate deep insights to reframe your understanding of the problem
• Apply ideation – rapid generation and refinement of concepts for solutions
• Move from concepts to potential solutions by prototyping
• Learn to test and validate solutions through the design thinking process

This program is designed for managers, executives, engineers, and entrepreneurs who need a toolkit for innovation. Participants will learn how to provide more impactful, advanced, and sustainable solutions to complex problems in the business world.

What is Design Thinking?

• Core elements of design thinking
• When is design thinking useful

Problems amenable to design thinking

• Three Types of Challenges for innovation

Learning from Customers

• Insights from Extreme users
• Customer personas

Divergent and Convergent Thinking

• Distribution of ideas

DEO’s Brainstorming Rules: Seven Important Rules

• A toolkit for innovative ideas

Prototyping

• Generating tools and approaches for properly testing and exploring ideas before investing too many resources

The Design Thinking Process

• Evaluation criteria
• IDEO Design thinking framework
• Understand user’s POV: Immerse, Observe, Engage

Empathy Map

• Solving the wrong problems precisely
• Seeing through new eyes

Taking Action: A Personal Plan for your Design Thinking challenge

• Finalizing your action plan to implement on the job